Aiming to attract more fliers and achieve higher seat occupancy in its flights on trunk routes, Air India has decided to lower its last minute ticket fares to the level of 2-tier AC of Rajdhani trains.
As part of the pricing strategy, Air India will drop fares on four key routes–Delhi-Mumbai, Delhi-Chennai, Delhi-Kolkata and Delhi-Bengaluru–four hours before the departure of flights to these destinations.
Air India Chairman and Managing Director Ashwani Lohani said the move is aimed at providing relief to the passengers from last minute sky-rocketing fares and also to fill the vacant seats.
A Delhi-Mumbai Rajdhani AC II-Tier ticket costs Rs 2,870, while Delhi-Chennai Rs 3,905. The fare of second AC Rajdhani ticket for Delhi-Kolkata is Rs 2,890 and Rs 4,095 for Delhi-Bengaluru Rajdhani.
Air India has an average load factor of 74% across its domestic network while the seat occupancy on these trunk routes stands at around 80%, he said.