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Ashok Chajjer shares the idea behind “Arihant Superstructures” brand line “Changing Lifestyles”

Branding is a relatively new term in the construction industry. Put simply, it’s any or every experience someone has with your company. From the first Google search to the final handshake, it’s how you are perceived by your clients, employees, subcontractors and the community. Each interaction matters, so it’s best to make it count. And that is the reason why Arihant Superstructures, one of Navi Mumbai most trusted names in the building community, has come up with the slogan “Changing Lifestyles.” In a conversation with NMTV, Ashok Chajjer, the Chairman and Managing Director Ashok Chajjer of Arihant Superstructures says that what is priority for a brand is the relation between the product and consumer, leaving the company aside. And since they know buying homes is a decision that collides with the transition in a person’s life, Arihant want to be the most suited home partner of this transition.

He adds that no matter the growth graph, their group caters to all buyers need at any stage of personal or professional lives.

Bureau report – NMTV News.


NMTV was launched in the year 1999, and is Maharashtra only accredited 24-hour, 7-day-a-week local cable news station of Navi Mumbai airing news bulletins and programs in English, Hindi and Marathi. NMTV represents the state-of-the-art in local television news coverage, delivering on a commitment of responsible and community-oriented journalism on an around-the-clock basis.

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