Government has roped in cricketing legend Sachin Tendulkar to endorse the ‘I Support Skill India’ campaign, in an attempt to reach out to the youth and build awareness on the importance of skill development.
“Sachin is one of the greatest Indian stories of our times and someone who resonates the best with skills. He is a true global icon and brand that disrupted the game of cricket through his skill sets and inspired generations,” Minister of State (independent charge) Skill and Entrepreneurship Rajiv Pratap Rudy said in a release.
“It is imperative that we build respect for skills and that is exactly the idea behind our new campaign. Our new campaign is a step towards sensitising society and achieving our mandate of creating a skilled India.” The campaign of the Ministry of Skill Development and Entrepreneurship (MSDE) is an endeavour to galvanise stakeholders across states, organisations and industries to bring value and respect to skills and standardise the ecosystem to meet human resource requirements nationally and globally.