The International Indian Film Academy Voting Weekend for the IIFA Awards 2010, was inaugurated at the hands of Amitabh Bachchan. Amitabh Bachchan, the IIFA Brand Ambassador cast the first vote to initiate the proceedings. Each year over a thousand industry stalwarts, actors, directors, producers, technicians and composers among others cast their votes, which decide the nominations for the main awards of the International Indian Film Academy. The voting for the same began with the brand ambassador Amitabh Bachchan. Amitabh Bachchan has also been asked by the Kerela government to become the brand ambassador for tourism there. Speaking on the Indian movies, he said that he wanted to see Indian cinema reach greater heights. Bureau report – NMTV News.
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