After Jhootha Hi Sahi’s lead star John Abraham came rippling down a tall hoarding in Juhu, Mumbai to uncover their film’s first look, the unusual promotional campaign for the romantic comedy continues. In a first of its kind, the makers launch a lie detecting machine in a suburban Mumbai multiplex in the presence of its entire star cast. In the movie Jhoota Hi Sahi, John Abraham plays the character, who, forever lies to the star lead Pakhi. Pakhi is also the writer of the film and director Abbas Tyrewala’s wife in real life. The entire star cast of the film were present to launch the film’s first look at a suburban theatre in Mumbai. And the unusual promotional campaign for the romantic comedy continued with the launch of a lie detecting machine. The lie detecting machine is just a fun way for film goers to this popular multiplex to get a buzz about the film and also take a try on it. Speaking on his lead co-star, John Abraham said that there was no one else who could perfect the role as Pakhi. He added that the film was a very different film and that the audience would come put entertained. Jhootha Hi Sahi is set for an October 15th release date and the machine will be kept till the film runs in the cinema halls. Entertainment Desk – NMTV News.
February 1, 2009