His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on Sunday inaugurated logo of Expo 2020 in the presence of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai.
Launched in Downtown Dubai, the new logo was also projected onto the world’s tallest building Burj Khalifa. The new logo was inspired by antique factory gold ornaments discovered in 2002 in the archaeological site called Saruq Al Hadid.
The logo is a compilation of patterns of inscriptions and artifacts of Emirati civilization dates back to 4,000 years.
Sheikh Hamdan bin Mohammed honoured the three finalists in the new logo design contest launched in April during the ceremonial unveiling of the logo.
The new logo is inspired by a 4,000 year-old piece of jewellery found at ‘Saroug Al Hadeed’, an ancient archeological site discovered by Sheikh Mohammed in 2002 in the Al Marmum area.
Sheikh Mohammed said: “We have chosen an authentic Emirati logo for Dubai Expo 2020. The design of the logo is inspired by a civilisation that existed 4000 years ago in an area extending from Baynounah in Abu Dhabi to Saroug Al Hadeed in Dubai and from Maliha Valley in Sharjah to the mountains of Ras Al Khaimah and Fujairah. This land connected ancient civilizations and we will continue to be a hub that connects the world.”
Burj Khalifa in new Dubai 2020 logo
Sheikh Mohammed said: “The Expo 2020 logo represents our message to the world that our civilization has deep roots. We were and will always be a pot that gathers civilizations and a centre for innovation. Over 4,000 years ago, the people who lived in this land had a deep creative spirit and today the people of this country are building the nation’s future for centuries to come.”
His Highness also said: “Dubai is the city of gold, but the minds and hands of our citizens are more precious than gold.”