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Nirmala Sitharaman says Women entrepreneurs are keen on adopting new technologies

Women entrepreneurs are keen on adopting new technologies to reach out to the world, and it is for Digital India and institutional funding to reach them, says Union Minister of state for Commerce and Industries. She was speaking at the Women’s Day celebration organised by Moneylife Foundation in Mumbai today.

Describing how women in rural areas are now coming forward to adopt technology to reach to the outer world, Ms Sitharaman, said, “When I proposed to build a community hall for women at these places, one woman asked me whether it will have computers as well. The woman told me that she wanted her daughter to help her through the computers and internet and not her son, who was working in the city. This, however, is just one of the several examples, how women from rural areas are keen on adopting technology to grow their business”.

Referring to a National Sample Survey Office (NSSO) report, Ms Sitharaman said, “Over half the country’s workforce is self-employed. Out of this, about 8.9% are rural women, while the percentage of self-employed women in urban area is just over 1%. In short, about 10% women are self-employed. But, there are no facilities, like funding.IMG_6389

In business, women do cost-benefit analysis in most ruthless analyses. Therefore it is only beneficial to enhance their role in business and entrepreneurships by using digital media, Minister added.

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