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NMMT BANKS ON AD REVENUES TO FUND 150 HIGH END BUSES

In a bid to raise funds to repay the cost of purchasing the 150 new buses that are due in July the NMMT has reportedly planned to tap on its ad revenues. In order to purchase the new buses and reportedly to curb the losses NMMT has decided to switch on to its ad revenues. The transport body would be selling spaces to advertisers on its revamped bus shelters. Around 200 such shelters have already come up all over the city another 150 are being set up. We spoke to the NMMT Transport Manager Jitendra Papalkar who gave us more insight. However, there would be no increase in the prices of normal bus tickets for this purpose. Advertising on buses will ensure high impact on visual reminder, it’s a cost effective way to keep advertising messages in the market place on daily basis and allows one to specifically target potential customers in your geographic catchment areas. Bureau report – NMTV News.

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