Apart from the conventional methods of Advertising on hoardings and stickers NMMT is all set o earn Rs 1.2 crore a year by advertising through the latest electronic signboards, LCD Boards and neon signboards. Details with this report. The NMMT, which according to sources is suffering losses between Rs 55 to 60 lakh on a monthly basis, has awarded an advertising contract to an agency in a bid to increase its income. The transport department is now planning to use electronic medium for advertising for the first time at selected 20 bus shelters and seven bus stations and three depots across the city. Momento Pvt Ltd (MPL) has won the contract to deploy the new information system. The company will be responsible for the operation, maintenance and facility management of the information system for 10 years. Jitendra Papalkar however refuted any allegations of the transport body facing losses. With cameraperson Raju Sharma, Jan Cabral for NMTV News.
January 20, 2019
January 21, 2019