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NMTV IMPACT – NMMT COMMITTEE REJECTS RONAK ADVERTISING PROPASAL, DEMAND RE-TENDERING

ronak-2There has been NMTV Impact as the NMMT Committee rejected Ronak Advertising’s proposal to get advertising rights of all NMMT buses. Members rejected the proposal demanding re-tendering. It may be recalled that NMTV News was the first to air a report on how NMMT was all set to favor Ronak Advertising – the illegal bidder for advertisement rights on NMMT buses at over an estimated Rs.100 Crores loss to the municipal corporation. NMMT had advertised for bids for advertising rights on 356 buses for 5 years. Only one agency, ‘Proactive In and Out Advertising Limited’ bid for the same inspite of advertising for the contract a second time in leading newspapers Maharashtra Times and Economic Times. Instead of studying why the response was poor or was the advertisement in Maharashtra Times and Economic Times a wrong option, the NMMT administration entertained a proposal of Ronak Advertising in writing offering 10 Volvo Buses worth Rs. 8 Crores and construction of 10 AC bus shelters. What’s shocking was that in exchange for this NMMT would give Ronak Advertising; advertising rights on all the 356 buses and the 10 bus shelters for 10 years ! When we spoke to NMMT General Manager Jitendra Papalkar, he did not have any convincing reply for accepting a written offer instead of going by the tender procedure and norms. We met Amardeep Singh – the proprietor of Ronak Advertising and G Advertising who defended their undervalued bid for advertising rights on all NMMT buses for 10 years by stating that they made the offer only after NMMT got no response. Who doesn’t know that the advertising agencies in Navi Mumbai are often alleged to work as a syndicate of advertising mafia that form a ring to get advertising rights of hoardings, banners, posters, kiosks, NMMT buses and bus shelters. Sources from NMMC administration allege that this ring has political blessings and has such an influence on NMMC that any outside advertise agency is not allowed to enter the market in Navi Mumbai even as these agencies continue to make under-valued bids for advertising rights thereby robbing a major source of revenue for NMMC through advertisements. And one name that finds prominence in these controversies and allegations are Ronak Advertising and G Advertising. Evidently Amardeep Singh refuted the allegations of forming a ring and working in as a syndicate. There has been an impact on our report. NMMT Committee member Shashi Damodaran informed NMTV News that when the proposal was tabled at the committee meeting members rejected Ronak’s Advertising’s proposal and demanded re-tendering. The next statement he made came as a shock. He said that today itself NMMT was earning a revenue of Rs. 4 lacs per month from advertisements on 1 Volvo Bus. He also accepted that the potential of advertisements on NMMT should be tapped. Sources reveal that it was Thane Guardian Minister Ganesh Naik who instructed the NMMC committee to reject this offer. This is perhaps for the first time in NMMC’s history that NMMT Committee members rejected a shady offer – that of Ronak Advertising, which would have caused huge loss of revenue for NMMT. With bureau inputs, Monika Bhosale for NMTV News.

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