Bollywood superstars Shah Rukh Khan and Akshay Kumar are among the world’s highest-paid celebrities of 2016, according to an annual list by Forbes. The list has been topped by American singerTaylor Swift with an earning of USD 170 million. Shah Rukh ranks 86th on the list with earnings of USD 33 million, while Akshay comes in on the 94th spot with USD 31.5 million earnings. Forbes said the ‘Fan’ star “continues to rule Bollywood’s box office” with lead roles in hit films and also earns upfront fees of multi million dollars and a cut of the backend for his efforts.
“He also cashes in on endorsement deals for dozens of brands most Americans have likely never heard of,” Forbes said. Akshay, 48, however slipped in ranks this year from 76th in 2015, Forbes said adding that he is one of Bollywood’s busiest leading men and banked top rupee for three hit films. “The action star bolsters his earnings endorsing a wider range of products than most Hollywood shills including motorcycles and gold loan company.” English-Irish boy band One Direction has claimed the second spot on the list with earnings of USD 110 million.
The list also includes author James Patterson on the 3rd spot followed by Real Madrid footballer Cristiano Ronaldo (4), basketball player LeBron James (11) and musician Madonna (12). Forbes said the world’s 100 highest-paid celebrities pulled in USD 5.1 billion pretax during the June 2015-2016 scoring period. In order to form the Celebrity 100, FORBES evaluates front-of-the-cameratalent across the entire entertainment world-idols from Hollywood to Bollywood appear alongside Swedish soccer stars and American basketball players. One third of this year’s honorees hail from outside the US.