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Sheikh Mohammed launches National Happiness Programme

A national programme to further the country’s goals of achieving greater happiness has been approved by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.

The country has adopted a 100-day plan for happiness and positivity, Sheikh Mohammed said in a series of statements on Twitter on Monday, after meeting with Ohood Al Roumi, newly appointed Minister of State for Happiness.

“Today we adopted the National Programme for Happiness and Positivity. Our ultimate goal as a government is for happiness as a way of life,” Sheikh Mohammed said.

The programme will feature several initiatives spread across three areas: happiness in government policies, programmes and services; promotion of positivity and happiness as a lifestyle in the community; and development of benchmarks and ways to measure happiness.

“All government policies, programmes and services must help instill happiness and positivity in society,” said Sheikh Mohammed. “The role of government is to create the suitable environment for individuals, families, employees to be happy and positive.”

“All our ministries and public entities must be [a] beacon of happiness in their policies, programmes, services and environment.”

The programme will stress transforming public service centres into “public happiness centres”, according to the media office, with “dedicated employees to ensure happiness of all clients”. A measurement method for happiness and positivity, a guide for customer happiness, and scientific and cultural publications are part of the plan.

Sheikh Mohammed’s announcement follows a decision last month to name Ms Al Roumi the UAE and region’s first Minister of State for Happiness, part of the biggest shake-up of the federal Government in its history.

“Happiness in the UAE is not just a hope,” he said at the time. “There will be plans, projects, programmes and indicators. It will be a part of the work of all our ministries and part of our lifestyle.”


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