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SONY LAUNCHES NUMBER FOR ITS NEW SHOW TO BE HOST BY SALMAN KHAN

sony-salman-3Sony Entertainment Television has launched a video for the promotion of its new Salman Khan hosted show 10 Ka Dum. The video which has hit the tube May sees the actor shaking a leg to the especially composed hip hop number. The track is choreographed by Rajeev Surthi while musical duo Sajid Wajid has composed it. Wajid in addition to composing the score has also lent his voice for the track. The lyrics have been written by Jalees Sherwani. This trio has also recently done a track for Preity Zinta’s IPL team Kings XI Punjab with Daler Mehndi. Speaking on the release Sajid said that Salman Khan has been so excited about the show and is very keen that the music and video be very different from anything currently on air. BYTE The theme of the game show is very good – giving away lots of money to people. So Sony has planned to do something that suited the game show and its host rather than concentrate on the ambience and technical aspects. The music video has a deliberate Bollywood theme to go with Salman’s star status and attitude while it exudes a next-gen feel with dialogues and marching beats. And with Salman Khan on board, the reason for inspiring Sony to do their best is quite evident. With cameraperson Rajendra Prasad, Shailendra Upadhyay for NMTV News.

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